About Us
The DataFisch Approach
DataFisch was founded in 2019 to bring clarity and structure to product data environments that had grown increasingly complex. With roots in category management and hands‑on experience managing large assortments, we help organisations create the foundations they need for consistent, scalable product information and smoother marketing workflows.
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DataFisch was founded in late 2019, at a time when businesses worldwide were forced to rethink processes, structures and collaboration. The company was created in response to a clear need: many organisations simply lack the time and internal resources to manage product data with the depth and consistency it requires. With a background in category management and hands‑on experience in handling large assortments and line extensions, DataFisch was built to provide the clarity, structure and efficiency that teams often could not cover internally.
As remote work became the new standard, DataFisch grew into a hybrid, multilingual team that can scale flexibly depending on project needs. Today, we operate with two specialised pools: a Data Team and a Marketing Team. Both consist of experienced freelancers who can work across disciplines. Our Marketing Team support creative execution, but they also contribute to data structuring when needed – giving us a rare blend of analytical and creative expertise.
Our work across different industries has shown us how varied product data environments can be. We are used to stepping into existing structures – from custom PIMs to in‑house tools and large Excel‑driven workflows – and bringing clarity to systems that have evolved over time. This practical experience allows us to understand complexity quickly and create data foundations that support long‑term growth.
By connecting product data, marketing and internal processes, we help businesses transform information into accurate, consistent and market‑ready assets. With a mix of human expertise and strategic AI use, we support smooth workflows, aligned teams and stronger visibility across the full product lifecycle.
Product Data Structuring
Clean, consistent and scalable product information.
Process Architecture
Clear workflows that reduce friction and errors.
Marketing Integration
Connected systems and aligned communication.
Services
What we do
Product Data Services
We support businesses with structured, multilingual and SEO‑relevant product data. Using a strategic mix of AI assistance and human expertise, we structure, categorise and refine product information to ensure reliable, context‑aware results. When AI and automations disrupt your data, we correct and optimise the output to ensure accurate and consistent product information that strengthens visibility and supports smooth internal workflows.
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- Attribute optimisation & content mapping
- SEO‑aligned product data (titles, attributes & descriptions)
- Multilingual content (DE / FR / IT / ES)
- Marketplace & Merchant Center compliance
- Data quality checks & workflow support
- PIM coordination and process alignment
Marketing Services
We support teams with clear, consistent and practical marketing work – from strategic planning to hands‑on execution. With experience in product launches, market entry and combining traditional marketing principles with digital tools, we help businesses implement activities that align with their brand and workflows. When needed, we bring in the right specialists from our network to ensure every task is handled by the best‑suited person.
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- Marketing strategies & concepts
- Campaign strategy & execution
- Content creation & adaptation
- Social media marketing
- Messaging & communication alignment
- SEO & SEA and Product Data Integration
- Marketing workflows, cross‑team coordination
Integration & Workflow Support
We help teams work more efficiently by connecting product data, marketing and operational processes. Our focus is on creating clear structures, reducing friction and ensuring that information flows smoothly between teams. Once the foundation is in place, we support businesses in refining and standardising their workflows – introducing consistency, clarity and long‑term scalability.
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- Process mapping & workflow structuring
- Cross‑team coordination (product data, marketing, content, e‑commerce)
- Product data integration into marketing workflows
- Documentation, guidelines & operational clarity
- Tool alignment & process optimisation
- Support during organisational changes or new setups
- Long‑term refinement of standards, structures & data consistency
Contact us to find out more about our Services: