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Services

We strengthen companies in their daily data and marketing operations and support them in building structure and simplifying processes. We combine data management and marketing workflows to make operations clearer and more consistent.

Product Data

Marketing

Integration & Workflow

Icon Data Structure

Product Data

We support businesses across the full scope of product data work – from structuring and modelling to refinement, multilingual content and channel‑ready outputs. Using a strategic mix of AI assistance and human expertise, we create clean and consistent product data that can be used reliably in shop search indexes and product feeds. We also ensure alignment with Google Merchant Center requirements and bring clarity and consistency across attributes, formats and languages.

This is part of what we offer:

  • Attribute optimisation & content mapping
  • SEO‑aligned product data (titles, attributes & descriptions)
  • Data refinement & maintenance
  • Multilingual content (DE / FR / IT / ES)
  • Marketplace & Merchant Center compliance
  • Data quality checks & workflow support
  • PIM coordination and process alignment
  • Modelling of attributes, product families and data structures

Marketing

We develop clear, consistent and practical marketing structures – from strategic planning and messaging to content, campaigns and the day‑to‑day execution of activities. With experience in product launches and market entry, we create strategies and concepts that provide direction, reduce uncertainty and make decisions easier. Our work is designed so that marketing activities can be executed smoothly and in a way that fits existing processes — either by internal teams or by us when continuity and workload relief are needed. We collaborate with specialists from our network whenever specific expertise adds value and ensures high‑quality execution.

This is part of what we offer:

  • Marketing strategies & concepts
  • Campaign strategy & execution
  • Content creation & adaptation
  • Social media marketing
  • Messaging & communication alignment
  • SEO & SEA with product data integration

Integration & Workflow

We connect product data and marketing to create clear structures and reduce friction across teams. Our work focuses on mapping workflows, aligning tools and establishing processes that support consistent information flow. Once the foundation is in place, we refine and standardise workflows to introduce clarity, reliability and long‑term scalability. This includes coordinating cross‑team activities, integrating product data into marketing processes and ensuring that documentation and guidelines are easy to follow and maintain.

This is part of what we offer:

  • Process mapping & workflow structuring
  • Cross‑team coordination (product data, marketing, content, e‑commerce)
  • Product data integration into marketing workflows
  • Documentation, guidelines & operational clarity
  • Tool alignment & process optimisation
  • Support during organisational changes or new setups
  • Long‑term refinement of standards, structures & data consistency